In the spring of 2025, I was contacted by Sony Music with a request to design a logo for Pommelien Thijs' nine AB shows, followed by the development of her broader brand identity. Since then, I've had the opportunity to design a wide range of graphic elements for her, and over time a new visual identity has emerged in a very organic way, with plenty of room for experimentation and process - an atypical approach that I personally enjoyed immensely.