For Bieke Buckinx’s visual identity, I started from the very core: her own handwritten initials, BB. In her paintings, typography is not just a signature, but an integral graphic element within her visual world. From that personal starting point, the identity unfolds through two B’s that shift, stretch and transform across different applications. While the foundation remains black and white, colour gradually enters the system as the identity expands. Different B’s for different moods.