AND by Jana Keppens – Brand Identity & Art Direction

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Silhouettes and folds in the fabrics
of the clothing formed the starting point
for the letter shapes of the logo

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The letter A
as part of the AND logo
on Vintage Grey

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The letter N
as part of the AND logo
on Vintage Grey

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The letter D
as part of the AND logo
on Vintage Grey

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Stacked logo version
on clothing tag

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AND Smock Blouse with label

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AND clothing label

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AND Smock Blouse with label

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AND instagram
story announcement

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AND colour palette
Deep Lilac

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AND colour palette
Burnt Sienna

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AND colour palette
Creamy Beige

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AND colour palette
Forest Green

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AND colour palette
Golden

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