Aube was one of the very first clients I worked with when I started my own practice, and our collaboration has continued ever since. Shown here is the brand identity for the artisanal bakery, which opened its doors in May 2022. 'Aube' means dawn in French, a concept that was subtly translated into the visual identity through the sense of upward movement appearing in the logo and throughout the graphic system, including the striped logo variation.

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