Siha jewelry

In January 2026, I finished the custom logo design for SIHA Jewelry. The visual direction is inspired by the vast landscapes, soft shapes and graphic lines of sand dunes. These elements connect naturally with the forms and textures found in SIHA’s jewellery. When translated into black and white, these dunes reveal strong shadows and delicate linework, which became an important starting point for the identity.

1

Custom logotype for SIHA

2

Visualisation of the SIHA logo
on a box

3

Tone-on-tone visualisation
of the SIHA logo
on coloured boxes

4

Visualisation of SIHA Jewelry
on folded paper

5

SIHA monogram
with 'infinity S' on a box

6

Logo as seen on
the landing page

Credits

TYPOGRAPHY REFINEMENT with Kasia Friedrich, MADE FOR Siha Jewelry